Host read outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, attribution and CTA in the description.
21M+ monthly viewers20:05 avg watch time72% HHI $100k+
Reach executives who watch 20 full minutes
Big Think's audience of 21M monthly viewers stays for 20:05 on average, 4x the YouTube norm. 72% earn over $100k. Your brand becomes part of the conversation, not an interruption.
No pricing shared until we understand your goals.
Inside the product
Every channel where Big Think's audience lives
Take one channel or bundle them all. Every package is built around your strategic goals.
YouTube presenting sponsorship
Host read outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, attribution and CTA in the description.
Newsletter network integration
Sponsorship placements across Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang newsletters.
Podcast ad reads
Host-read ad integrations on Big Think's podcast content, reaching the same intellectually engaged audience on Spotify and beyond.
Evergreen video library
Pre-roll and mid-roll placement across a library of thousands of videos. Brand impressions continue years after each episode publishes.
Cross-channel bundling
Combine YouTube, newsletter, and podcast integrations into a single partnership. Fully customizable around whether your goal is YouTube-led, newsletter-led, or a mix.
SME editorial interviews
Place your subject matter experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox. Up to 2 per year with the annual presenting package.
How it works
From first call to evergreen impressions
From first touch to real results, without the guesswork.
Define your goals
Tell us what you need: YouTube-led, newsletter-led, podcast-led, or a cross-channel mix. We build the package around your strategic objectives.
Integrate your brand
Your brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and evergreen pre-roll.
Reach the right audience
63M+ quarterly impressions across a network where 72% earn over $100k, 70% are college educated, and viewers are 2x more likely to be senior executives.
Compound over time
The evergreen library keeps generating brand impressions years after each episode publishes. 62.7% of viewers return by choice.
21M+Monthly readers and viewers
20:05Average watch time, 4x YouTube norm
72%Viewers with household income over $100k
63M+Network impressions per quarter
The difference
Editorial integration vs. standard ad buys
Big Think SponsorshipStandard Ad Buy
Brand is part of the show, not interrupting it✓×
72% of audience earns over $100k✓×
20:05 average watch time (4x YouTube norm)✓×
2x more likely to reach senior executives✓×
Impressions compound for years via evergreen library✓×
62.7% return viewers by choice✓×
Category exclusivity during sponsorship term✓×
Cross-channel bundling across YouTube, newsletters, and podcasts✓×
FAQ
Sponsorship questions, answered
What sponsorship options are available?+
Big Think offers sponsorship across three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. These can be taken individually or combined into a cross-channel partnership built around the sponsor's goals.
What does presenting sponsor actually mean?+
On YouTube specifically, the partner's brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a "presented by [Brand]" integration rather than a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration: the brand is part of the show, not interrupting it. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library also means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the same audience financial services firms, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Can the package be customized?+
Yes, fully. The partnership is built around the sponsor's strategic goals, whether that is YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from the Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing the partner's experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Move forward
Put your brand beside the world's brightest thinkers
21M monthly viewers. 20-minute watch times. 72% earning over $100k. Book a call to explore a sponsorship built around your goals.
Book a call